MA Innovation and Marketing
The Innovation and Marketing master’s degree programme (entirely taught in English) trains to become a professional with high-level skills in the management of the relationship between companies and the market, equipping you with to handle the competitive challenges posed by innovation.
Duration
2 years
Starting Date
September
Tuition Fee
2,499 €
Location
Venice, Italy
About the programme
The study plan ensures that you acquire the analytical, IT, brand (company or product) management, communication and marketing skills – as well as the soft skills and leadership capabilities – that are needed to help companies cope with the changes of an increasingly interconnected, international and competitive market.
The programme also offers you the possibility to get a joint/double degree experience in a partner university.
Career opportunities
As a graduate of the Innovation and Marketing programme at The Ca’ Foscari University of Venice, you will be prepared to work in medium- to large-sized manufacturing companies, multinational organisations, and service and consultancy companies, taking on tasks related to communication, marketing and social media marketing, the development of innovative projects, and the organisation and management of events.
Thanks to the skills you acquire during your studies, you will be able to pursue a wide range of careers, including:
- Social media manager
- International marketing manager
- Brand manager
- Marketing specialist and business developer in consulting companies
- Advertising specialist and strategic planner in communication agencies
- Marketing consultant
- Freelancer
Programme structure
Some of the courses offered:
- Business Planning and Strategic Performance Evaluation
- Consumer Behaviour and Brand Management
- Design Thinking and Innovation Management
- Integrated Marketing Communication – Phisical and Digital Touchpoints
- History of Innovation